بررسی تاثیر جهت گیری استراتژیک بر توسعه محصولات صادراتی

Atuahene‐Gima, K. (1995). An exploratory analysis of the impact of market orientation on product performance. Journal of product innovation management, 12(4): 275-293.

Baker, W. E., & Sinkula, J. M. (2002). Market orientation, learning orientation and product innovation: delving into the organization's black box. Journal of Market-Focused Management, 5(1): 5-23.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1): 99-120.

Clark, K. B., Chew, W. B., Fujimoto, T., Meyer, J., & Scherer, F. M. (1987). Product development in the world auto industry. Brookings Papers on Economic Activity, 729-781.

Clark, K., Wheelwright, S.C., (1993). Managing New Product and Process Development, Free Press, NY, 457–480. 18.

Covin, J.G. and Slevin, D.P. (1991), A conceptual model of entrepreneurship as firm behavior, Entrepreneurship Theory & Practice, Fall. 7-25.

Deshpande, R., & Webster Jr, F. E. (1989). Organizational culture and marketing: defining the research agenda. Journal of marketing, 53(1).

Gatignon, H., & Xuereb, J. M. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research (JMR), 34(1).

Grinstein, A. (2008). The relationships between market orientation and alternative strategic orientations: a meta-analysis. European Journal of Marketing, 42(1/2): 115-134.

Hitt, M., Dacin, T., Tyler, B. and Park, D. (1997), Understanding the differences in Korean andUS executives’ strategic orientations. Strategic Management Journal, 18(2): 67-159.

Hult, G. T. M., Nichols Jr, E. L., Giunipero, L. C., & Hurley, R. F. (2000). Global organizational learning in the supply chain: a low versus high learning study. Journal of International Marketing, 8(3): 61-83.

Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implications. The Journal of Marketing, 1-18.

Maldifassi, J., & Caorsi, J. (2014). Export success factors of small- and medium sized firms in Chile. Journal of Small Business and Enterprise Development Vol. 21, No. 3, 450-469.

Manu, F. A., & Sriram, V. (1996). Innovation, marketing strategy, environment, and performance. Journal of Business Research, 35(1): 79-91.

Meybodi, M. Z. (2005). Strategic manufacturing benchmarking. The TQM Magazine, 17(3): 249-258.

Khin, S., Ahmad, N., & Ramayah, T. (2012). The Integrated Effect of Strategic Orientations on Product Innovativeness: Moderating Role of Strategic Flexibility. Procedia - Social and Behavioral Sciences 65, 743-748

Ruokonen, M., & Saarenketo, S. (2009). The strategic orientations of rapidly internationalizing software companies. European Business Review, 21(1): 17-41.

Sicotte, H., & Langley, A. (2000). Integration mechanisms and R&D project performance. Journal of Engineering and technology management, 17(1), 1-37.

Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. The Journal of Marketing, 63-74.

Souder, W.E., Moenaert, R.K., (1992). Integrating marketing and R&D project personnel within innovation projects: an information uncertainty model. Journal of Management Studies 29 (4), 485–512.

Tan, Q., & Sousa, C. (2015). Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review, Vol. 32 No. 1, 78-102

Verona, G. (1999). A resource-based view of product development. Academy of Management Review. 24(1): 132-142.