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دیجیتالی شدن و بلوغ صادراتی شرکتهای کوچک و متوسط: تحلیل کتاب سنجی و مصورسازی | ||
نشریه علمی پژوهشی مدیریت کسب و کارهای بین المللی | ||
مقاله 3، دوره 6، شماره 4 - شماره پیاپی 24، دی 1402، صفحه 41-62 اصل مقاله (1.22 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22034/jiba.2023.55858.2028 | ||
نویسندگان | ||
زهرا کاظمی سراسکانرود* 1؛ امیررضا کنجکاو منفرد2؛ آرین بختی1 | ||
1دانشکده اقتصاد و علوم اداری، دانشگاه مازندران، بابلسر، ایران | ||
2دانشیار مدیریت بازرگانی, عضو هیئت علمی دانشگاه یزد, | ||
چکیده | ||
دیجیتالی شدن بر بسیاری از استراتژی های سازمانی یک شرکت، از جمله توسعه فرصتهای بازار تأثیر میگذارد و به عنوان عنصری جهت تقویت بین المللی شدن شرکتهای کوچک و متوسط شناخته شده است. استفاده از فناوریهای دیجیتال مستلزم سرمایهگذاری و تغییر در رویه-های داخلی یک شرکت و استفاده از قابلیتهای خاص برای مدیریت آنها است. تحقیقات در زمینه تأثیر دیجیتالی شدن بر بلوغ صادراتی SMEها پراکنده است و نیاز به یک پژوهش جامع در زمینه روند تحقیقات گذشته و روند پیشروی این موضوع وجود دارد. بنابراین تحقیق حاضر یک تحلیل کتابسنجی با استفاده از نرمافزار Vosviewer با هدف بررسی تولیدات علمی منتشر شده و ترسیم نقشه علمی در حوزه دیجیتالی شدن و بلوغ صادراتی شرکتهای کوچک و متوسط میباشد که به بررسی این حوزه با استفاده از 240 مقاله نمایه شده در پایگاه اسکوپوس در بین سالهای 1984 تا 2022 پرداخته است. برای تحلیل شبکه از تحلیل همنویسندگی، تحلیل هماستنادی و تحلیل همرخدادی بهره گرفته شد. در انتها با توجه به تجزیه و تحلیلهای انجام شده پنج خوشه موضوعی اصلی شناسایی شد که شامل منابع سازمانی مبتنی بر دیجیتالی شدن، قابلیت های سازمانی مبتنی بر دیجیتالی شدن، ابعاد بلوغ صادراتی، صادرات و بین المللی شدن و توسعه پایداری میباشد؛ که با توجه به روند مقالات، میتوان انتظار داشت حوزه توسعه پایداری در سالهای آتی توجه بیشتری را به خود جلب نمایند. | ||
کلیدواژهها | ||
تحلیل کتابسنجی؛ تحلیل شبکه؛ دیجیتالی شدن؛ بلوغ صادراتی؛ شرکتهای کوچک و متوسط | ||
مراجع | ||
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