تأثیر عوامل فزاینده کارایی بر عملکرد بازاریابی بین‌المللی در کشورهای منتخب

 

Agwu, M. E. & Onwuegbuzie, H. N. (2018). Effects of international marketing environments on entrepreneurship development. Journal of Innovation and Entrepreneurship, 7(12): 1-14.

Al-Aali, A., Lim, J. S., Khan, T. & Khurshid. M. A. (2013). Marketing capability and export performance: The moderating effect of export involvement. South African Journal of Business Management, 44(3):59-70.

Babu, M. M. (2018). Impact of firm’s customer orientation on performance: The moderating role of interfunctional coordination and employee commitment. Journal of Strategic Marketing, 26(8): 702-722.

Blyde, J. (2016). Exports and Labor Skills: The role of training. Munich Personal RePEc Archive: MPRA Paper No. 72150.

Boso, N., Adeola, O., Danso, A. & Assadinia, S. (2019). Industrial marketing management the effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management, 78: 137-145.

Czinkota, M. R. & Ronkainen, I. A. (2013). International marketing. Cengage Learning. 10 edition.

Degef, B. (2018). The influence of macro environmental factors on export performance: The case of garment sector in Addis Ababa. Addis Ababa University, Department of Marketing Management, The Requirements for the degree of Master of Arts in of Marketing Management.

Emeterio, M. C. S., Juaneda-Ayensa, E. & Fernández-Ortiz, R. (2020). Influence of relationship networks on the internationalization process: the moderating effect of born global. Heliyon, 6(1): 1-7.

Escandon-Barbosa, D., Rialp-Criado, J., Fuerst, S., Rodriguez-Orejuela, & Castro-Aristizabal. (2019). Born global: the influence of international orientation on export performance. Heliyon, 5(11): 1-12.

Fugazza, M. & McLaren, A. (2014). Market access, export performance and survival: Evidence from Peruvian firms. Review of International Economics, 22(3): 599-624.

Gebremeskel, Y., Simuchimba, B. & Mulenga, C. (2018). Skills gap, innovation, and firm’s performance in Zambia. International Journal of Economics and Finance, 11(8): 129-137.

Gamariel, G. & Hove, S. (2019). Foreign direct investment and export competitiveness in Africa: Investigating the channels. Journal of African Trade, 6(1-2): 30-46.

Glaveli, N. & Geormas, K. (2017). Doing well and doing good: Exploring how strategic and market orientation impacts social enterprise performance. International Journal of Entrepreneurial Behavior & Research, 24(1): 147-170.

Graner, M. & Isaksson, A. (2009). Firm efficiency and the destination of exports: Evidence from Kenyan plant‐level data. The Developing Economies, Institute of Developing Economies, 47(3): 279-306.

Julian, C. C., Mohamad, O., Ahmed, Z. & Sefnedi, S. (2014). The market orientation-performance relationship: The empirical link in export ventures. Thunderbird International Business Review, 56(1): 97-110.

Kadochnikov, S. & Fedyunina. A. (2017). The impact of financial and human resources on the export performance of Russian firms. Economic Systems, 41(1): 41-51.

Kanagal, N. B. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research. 18: 39-50.

Kozak, Y., Smyczek, S., Shengelia, T., Gribincea, A., Lebedeva, S., Voronova, E., Kozak, A., Lytovchenko, I., Ɉsipov, V., Piddubna, V., Kochevoy, M. & Zakharchenko, O. (2015). International marketing. University of Economics in Katowice Odessa National Economic University: CUL, 279 p.

Kumarasamy, D. & Singh, P. (2018). Access to finance, financial development and firm ability to export: Experience from Asia-Pacific Countries. Journal of the East Asian Economic Association, 32(1): 15-38.

North, D. (1994). Economic performance through time. American Economics Review, 84(3): 359-368.

Özsomer, A. & Prussia, G. E. (2000). Competing perspectives in international marketing strategy: Contingency and process models. Journal of International Marketing, 8(1): 27-50.

Pushpam, K. (2015). Market for ecosystem services. Published by the International Institute for Sustainable Development, London.

Ronit, M. & Divya, P. (2014). The relationship between the growth of exports and growth of gross domestic product of India. International Journal of Business and Economics Research, 3(3): 135-139.

Samiee, S. & Chirapanda, S. (2019). International marketing strategy in emerging-market exporting firms. Journal of International Marketing, 27(1): 20-37.

Soeng, R. & Cuyvers, L. (2018). Domestic institutions and export performance: Evidence for Cambodia. Journal of International Trade & Economic Development, 27(4): 389-408.

Van Wyk, J. (2010). Double diamonds, real diamonds: Botswana’s national competitiveness. Academy of Marketing Studies Journal, 14(2): 55-76.

Vicente, M., Figueiredo, A. & Rodrigues, A. M. (2018). The impact of marketing capabilities, technological capabilities and organizational innovation on export performance. European Journal of Applied Business and Management, 4(4): 328-337.

Vrontis, D. & Pavlou, P. (2008). The external environment and its effect on strategic marketing planning: a case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3(3/4): 289-307.

Yushi, J. & Borojo, D. G. (2019). The impacts of institutional quality and infrastructure on overall and intra-Africa trade. E-Journal, 13 (2019-10): 1-34.