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فراترکیب خلق تابآوری پویا مقابل بحران کرونا در حوزه کسبوکارهای نوپا | ||
نشریه علمی پژوهشی مدیریت کسب و کارهای بین المللی | ||
دوره 3، پیاپی ده - شماره پیاپی 10، شهریور 1399، صفحه 117-136 اصل مقاله (594.92 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22034/jiba.2020.11202 | ||
نویسنده | ||
محمدرضا فلاح* | ||
گروه مدیریت،دانشکده علوم انسانی، دانشگاه حضرت معصومه (س) قم، ایران | ||
چکیده | ||
امروزه افزایش پیچیدگی، عدم اطمینان و مشکلات زیستمحیطی، اهداف استراتژیک بسیاری از بنگاهها را از اصطلاح «تلاش برای سودآوری» به «تلاش برای تابآوری» تغییر داده است. دراینبین بلایای طبیعی، بیماری همهگیر، حملات تروریستی، رکود اقتصادی، خرابی تجهیزات، خطاهای انسانی و شرایط تجارت جهانی چالشهایی را بهویژه برای کسبوکارهای نوپا ایجاد کرده است. در راستای سازگاری فعال با بحرانهای فراگیر، این تحقیق به دنبال ارائه مدلی برای خلق تابآوری پویا در کسبوکارهای نوپا برابر بحران کرونا است. استراتژی پژوهش حاضر کیفی و ازنظر هدف بنیادی و از نگاه ماهیت و روش توصیفی– تحلیلی است. در این پژوهش از روش فراترکیب برای غربالگری منابع استفادهشده است و مقالات مرتبط با موضوع پژوهش بین سالهای 2010 تا 2020 موردبررسی قرارگرفته است. پس از تجزیهوتحلیل یافتههای تحقیق با روش داده بنیاد گلیزری، 85 واقعه در 17 مفهوم، 5 مقوله فرعی و 2 مقوله اصلی برچسبگذاری شد. یافتههای تحقیق نشان میدهد با «ظرفیتسازی چندگانه» از طریق «توانمندسازی پایدار»، «نوآوری باز» و «همافزایی» در کنار ابزارهایی مانند «وب 2.0» و «استراتژیهای تعاملی» و همچنین «خلق ارزش مشترک» با درگیر نمودن «سرمایه اجتماعی» و «سازگاری فراگیر» تابآوری کسبوکارهای نوپا در برابر بحرانهای زیستمحیطی فراگیری مانند ویروس کرونا تقویت خواهد شد. | ||
کلیدواژهها | ||
ظرفیتسازی چندگانه؛ خلق ارزش مشترک؛ توانمندسازی پایدار؛ نوآوری باز؛ سرمایه اجتماعی | ||
مراجع | ||
اصلانی افراشته، امیر، دهدشتی شاهرخ، زهره. (1398). اثر جو خلاق و مدیریت دانش مشتری بر تابآوری سازمانی در شرکتهای صادراتی. نشریه علمی پژوهشی مدیریت کسبوکارهای بینالمللی. 2(2)، 65-93. درویشی، صیاد. (1398). نقش میانجی سرمایۀ اجتماعی در تأثیر عدالت سازمانی و حمایت سازمانی پلیس بر پیشگیری از جرم (مطالعۀ موردی: کلانتریهای انتظامی استان قم). مدیریت سرمایه اجتماعی، (2)6، 218-197. رحمان پور محمد، نصر اصفهانی احمدرضا (1392). روششناسی پژوهشهای داخلی و خارجی مربوط به حوزه برنامه درسی در آموزش عالی. دو فصلنامه نظریه و عمل در برنامه درسی. ۱ (۲)، ۱۲۵-۱۴۸. رستگار، عباسعلی، درویش، حسن، خلیلی، مینا، نوده فراهانی، مجید. (1398). بررسی نقش سرمایۀ معنوی بر تابآوری سازمانی، با تأکید بر میانجیگری جو اخلاقی. مدیریت سرمایه اجتماعی، 6 (1)، 22-1 عابدین، بهاره و کردناییج، اسدالله. (1397). فهم چرایی بروز تغییرات استراتژیک از منظر فرآیند ساخت دستور کار در سازمان. چشمانداز مدیریت بازرگانی، (34)، 131-156. مانیان، امیر و رونقی، محمدحسین. (1394). ارائه چارچوب جامع پیادهسازی بازاریابی اینترنتی با استفاده از روش فراترکیب. مدیریت بازرگانی، 7 (4)، 920-901.
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