ارتباطات بازاریابی دیجیتال در صنعت ورزش: راهکارهای نوین توسعه برند و جذب هواداران

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Hosseini, M., Karimi, J., & Zardoshtian, S. (2017). The relation of information, communication technology with organizational entrepreneurship and change management from the viewpoints of employees of the offices of sport and youth in Kermanshah Province. Communication Management in Sport Media, 4(4), 35–42.

Jin, K., Zhong, Z. Z., & Zhao, E. Y. (2024). Sustainable digital marketing under big data: An AI random forest model approach. IEEE Transactions on Engineering Management.

Kalashi, M., Karimi, J., & Eydi, H. (2019). Economic valuation of participation in sport and determination of people's willingness to pay (Demand for sports). Contemporary Studies on Sport Management, 9(17), 95–107. https://doi.org/10.22084/smms.2019.18516.2345

Karimi, J. , Pashaie, S. and Golmohammadi, H. (2024). Artificial Intelligence (AI) and the Future of Sports Marketing: Exploring New Challenges and Opportunities. Journal of Advanced Sport Technology, 8(4), 65-79. doi: 10.22098/jast.2025.15830.1374

Kim, J., Lee, K. H., & Kim, J. (2023). Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy. Journal of Business Research, 160, 113819.

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Lintumaki, P., & Koll, O. (2023). Sport team identification: A social identity perspective comparing local and distant fans. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-08-2022-0158

Ma, J., & Du, B. (2018). Digital advertising and company value. Journal of Advertising Research, 58(3), 326–337. https://doi.org/10.2501/JAR-2018-002

Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning, and electronic business in Montenegro. Technology in Society, 63, 101425.

Mohammadi, F., Karimi, J., & Pashaie, S. (2024). The deep relationship between supply chain integration and knowledge absorption capacity: A strategic approach to enhancing performance in sports product development. Sports Marketing Studies, 5(2), 37–52. https://doi.org/10.22034/sms.2024.140671.1304.

Mullatahiri, V., & Ukaj, F. (2019). The effects of e-marketing communications on brand loyalty: The case of mobile telephone operators in Kosovo. Journal of Distribution Science, 17(6), 15–23.

Qi, Y., Sajadi, S. M., Baghaei, S., Rezaei, R., & Li, W. (2024). Digital technologies in sports: Opportunities, challenges, and strategies for safeguarding athlete wellbeing and competitive integrity in the digital era. Technology in Society, 77, 102496. https://doi.org/10.1016/J.TECHSOC.2024.102496

Rahmanpour, A., Talebpour, M., & Hosseini, S. M. (2023). Identifying the drivers of digital marketing of sports products in the context of social networks. Journal of Sports Management Studies, 15(81), 120-92 (in Persian)

Rezaian Ghoshji, R., & Nasiri, M. (2023). Investigating the reasons for fans' loyalty to football clubs in Iran (a meta-analytic study). Sports Management Studies, 15(78), 177–212. https://doi.org/10.22089/smrj.2022.11191.3469

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Stegmann, P., Nagel, S., & Ströbel, T. (2023). The digital transformation of value co-creation: A scoping review towards an agenda for sport marketing research. European Sport Management Quarterly, 23(4), 1221–1248.

Zohrabi, A. , Karimi, J. and Mohebi, A. (2020). Explaining the Applications of Internet of things in Iran's Sports Industry: A Sustainable Development Approach. Communication Management in Sport Media, 7(3), 91-98. doi: 10.30473/jsm.2020.45505.1320