تحلیل جامع شاخص‌ها و عوامل مؤثر بر توسعه گردشگری ورزشی با رویکرد بازاریابی استراتژیک: مطالعه‌ای کیفی

Albeshchenko, O., Pryhara, O., Krupenna, I., & Shevchenko, O. (2024). Managing tourism development: Deploying successful strategies and techniques. Salud, Ciencia y Tecnología - Serie de Conferencias, 3, 1135. https://orcid.org/0000-0002-9920-7049

Alidoost Ghahfarkhi, A., Dastgerdi, M., Ranjbar, N., & Khosromanesh, R. (2023). Strategic analysis of the development of active sports tourism in Iran [in Persian]. Quarterly Journal of Sports Marketing Studies, 4(1), 73–90. https://doi.org/10.22034/sms.2023.62677

Azizian Kohan, N., Ojagh, S. A., & Moharramzadeh, M. (2024). Content analysis of sports tourism from an international perspective [in Persian]. Sport Physiology & Management Investigations, 16(1), 177–196. https://doi.org/10.22034/spmi.2024.199791

Christian, M. (2024). The influence of price, product quality, and brand image on customer retention moderated by supply chain and after sale services. Dinasti International Journal of Education Management and Social Science, 5(3), 356–363. https://doi.org/10.38035/dijemss.v5i3.2396

Coutinho, R. P., & Sousa, B. B. (2025). Innovating the future: Sustainable strategies and technological advances in niche tourism. In Intersections of niche tourism and marketing (pp. 31–54). https://doi.org/10.4018/979-8-3693-8417-6.ch002

Farinloye, T., & Mogaji, E. (2024). Strategic marketing for sustainable sports travel experiences. Journal of Strategic Marketing, 1–15. https://doi.org/10.1080/0965254X.2024.2443418

Fauzi, R. A., Saputra, Y. M., Ma'mun, A., Nuryadi, N., & Handayani, S. R. (2025). Evaluation of sports tourism development policy in Sumedang: An implementation of the logic model. Journal of Human Sport and Exercise, 20(1), 302–315. https://doi.org/10.55860/xz69nw69

Harrison-Hill, T., & Chalip, L. (2013). Marketing sport tourism: Creating synergy between sport and destination. In Sport tourism (pp. 170–188). Routledge. https://doi.org/10.1080/17430430500102150

Heydari, R., Kashmidar, M., Azimzadeh, S. M., Talebpour, M., & Ramkison, H. (2022). Factors affecting the development of creative sports tourism based on intangible cultural heritage [in Persian]. Journal of Sports Management, 14(3), 541–563. https://doi.org/10.22059/jsm.2022.342922.2947

Jiang, X., Mastromartino, B., Li, X., & Zhang, J. J. (2025). Value co-creation in participatory sports event tourism: A mixed methods study. Behavioral Sciences, 15(3), 368. https://www.mdpi.com/2076-328X/15/3/368

Kashmidar, M., Nazari-Tarshizi, A., & Heydari, R. (2021). Meta-analysis of studies on the development of sports tourism in Iran with an approach to identifying factors affecting it [in Persian]. Journal of Sports Management, 13(2), 511–537. https://jsm.ut.ac.ir/article_82214_en.html

Lin, Y. H., Lee, C. H., Hong, C. F., & Tung, Y. T. (2022). Marketing strategy and willingness to pay for sport tourism in the Kinmen Marathon event. Sustainability, 14(19), 12160. https://doi.org/10.3390/su141912160

Mehrez, K. (2024). Bibliometric review of research on tourism marketing, 1979–2023. Journal of Tourism Analysis, 2(31). https://doi.org/10.53596/mpx14842

Molavi, M., & Azimpour, A. (2024). Sustainable and dual tourism of nature and sports: Formulation of tourism development strategies for Kermanshah province [in Persian]. Sustainable Urban Development, 5(17), 1–19. https://usdjournal.daneshpajoohan.ac.ir/article_720967_en.html

Moharramzadeh, M., & Rafiq Mohi-eddin, B. (2024). Study of the plan to create sports tourism for sports science students in Kermanshah province [in Persian]. In Proceedings of the First International Conference on Tourism Industry. Tehran, Iran. https://jsm.ut.ac.ir/article_93447

Moradi, E., Ehsani, M., Saffari, M., & Hosseini, R. N. S. (2022). Developing an integrated model for the competitiveness of sports tourism destinations [in Persian]. Journal of Destination Marketing & Management, 26, 100743. https://www.researchgate.net/publication/364640542

Nyikana, S., & Tichaawa, T. M. (2024). Towards an integrated framework for sustainable sport tourism development in Central Africa. Development Southern Africa, 41(4), 780–794. https://doi.org/10.1080/0376835X.2024.2320119

Raso, G., & Cherubini, D. (2024). The sport tourism and regional economic development: A systematic review. Scientific Journal of Sport and Performance, 3(1), 108–121. https://doi.org/10.55860/JKWX7277

Rather, R. A. (2025). AI-powered ChatGPT in the hospitality and tourism industry: Benefits, challenges, theoretical framework, propositions and future research directions. Tourism Recreation Research, 50(3), 652–662. https://doi.org/10.1080/02508281.2023.2287799

Son, J., & Niehm, L. S. (2021). Using social media to navigate changing rural markets: The case of small community retail and service businesses. Journal of Small Business & Entrepreneurship, 33(6), 619–637. https://doi.org/10.1080/08276331.2021.1871711

Sudarmanto, E., Raharjo, B. B., Kristiyanto, A., Sulaiman, S., Setyawati, H., Priyono, B., & Jariono, G. (2025). A systematic review for the development of sustainable tourism destinations based on sports tourism. Retos, 62, 646–654. https://www.researchgate.net/publication/385733075

Yamaguchi, S. (2025). Travel motivation for cultural experiences and changes to perceived destination image: Insights from international sport tourists at a marathon event. Sport, Business and Management: An International Journal, 1–26. https://doi.org/10.1108/SBM-04-2025-0078

Yan, Z., & Huan, W. (2024). The role of social media in sports tourism marketing: A review and future outlook. Frontiers in Sport Research, 6(4), 132–137. https://doi.org/10.25236/FSR.2024.060420

Yang, J. J., Lo, H. W., Chao, C. S., Shen, C. C., & Yang, C. C. (2020). Establishing a sustainable sports tourism evaluation framework with a hybrid multi-criteria decision-making model to explore potential sports tourism attractions in Taiwan. Sustainability, 12(4), 1–20. https://www.mdpi.com/2071-1050/12/4/1673

Zardashtian, S., & Yari Darabkhani, M. (2023). Explaining the sports e-tourism pattern in Kermanshah province based on grounded data theory [in Persian]. Journal of Sports Management, 15(4), 280–297. https://doi.org/10.22059/jsm.2023.354723.3114

Zhang, R., & Wang, H. P. (2024). The impact of Chinese university music teachers' teaching beliefs on creative teaching behaviors: The mediating role of technological acceptance. Frontiers in Education, 9, Article 1404541. https://doi.org/10.3389/feduc.2024.1404541

Zuo, Z., Luo, Y., Yan, S., & Jiang, L. (2025). From perception to practice: Artificial intelligence as a pathway to enhancing digital literacy in higher education teaching. Systems, 13(8), 664. https://doi.org/10.3390/systems13080664