کاوش تجارب خلاقانه باشگاه‌های ورزشی تندرستی مُدرن در حوزه‌ی تبلیغات

Abedi, H. A. (2010). Applying Phenomenological Method of Research in Clinical Sciences. A Quarterly Journal of Strategy, 19(54), 207-224. (In Persian). https://rahbord.csr.ir/article_124365.html?lang=en

Adlparvar, A., Hematinejad, M. A., Daneshmandi, H. & Majedi, N. (2022). Devising a Strategic Development Plan for Marketing of Health and Sport Centers (Case study of Isfahan Paladium Health and Sport Complex). Research in Sport Management and Marketing, 3(1), 68-89. https://doi:10.22098/rsmm.2022.1549

American College of Sports Medicine, Liguori, G., Feito, Y., Fountaine, C., & Roy, B. A. (2021). ACSM’s guidelines for exercise testing and prescription. Philadelphia, PA: Wolters Kluwer Health. https://acsm.org/education-resources/books/guidelines-exercise-testing-prescription/

Andreasson, J., & Johansson, T. (2013). Female fitness in the blogosphere: gender, health, and the body. SAGE Open, 3, 1–10. https://doi:10.1177/2158244013497728

Andreasson, J. & Johansson, T. (2014). The Fitness Revolution: Historical Transformations in the Global Gym and Fitness Culture. Sport Science Review, 23(3–4), 91–112. https://doi.org/10.2478/ssr-2014-0006

Andreasson, J., & Johansson, T. (2021). Negotiating female fitness doping: gender, identity and transgressions. Sport Soc. 24, 323–339. https://doi:10.1080/17430437.2019.1672152

Avourdiadou, S., & Theodorakis, N. D. (2014). The development of loyalty among novice and experienced customers of sport and fitness centres. Sport Management Review, 17, 419–431. https://doi:10.1016/j.smr.2014.02.001

Babaei Mazreno, A., Babaei, E., Fattahi Bafghi, A., & Sadeghzadah, M. H. (2024). Effectiveness of Advertising on Attracting Customers in Educational Gyms in Yazd Province. Archives in Sport Management and Leadership, 2(1), 85-92. https://doi:10.22108/asml.2024.142627.1048

Behnam, M. , Goodarzi, M. & Hamidi, M. (2015). The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service. Sport Management Studies, 7(30), 35-54. (In Persian). https://smrj.ssrc.ac.ir/article_445.html?lang=en

Bhat, S. A., & Darzi, M.A. (2016). Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty. International Journal of Bank Marketing, 34(3), 388-410. https://doi.org/10.1108/IJBM-11-2014-0160

Chang, K. L. (2020). A collaborative MCDM model to select bloggers for female fitness center chains. J. Mult. Valued Logic Soft Comput, 35, 545–564.

Chen, K. C., & Yu, Y. (2022). The Effectiveness of Corporate Advertising in a Collegiate Fitness Center. International Journal of Social Science Studies, 5(7), 97-106. https://doi.org/10.11114/ijsss.v5i7.2458

DanaeeFard, H., & Kazemi, H. (2010). Interpretative researches on organization: Phenomenology and phenomenography strategies. Tehran: Emam Sadegh University Publication. (In Persian).

Deloitte. (2020). European Health & Fitness Market Report 2020. Brussels (BE): EuropeActive. https://iwireps.hu/wp-content/uploads/2020/12/EuropeActive_Deloitte_EHFMR-2020_HU.pdf

Denzin, N. K., & Lincoln Y. S. (2018). Handbook of qualitative research (5th ed.). Writing: am method of inquiry, (790-9). Thousand Oaks, CA: Sage. https://www.scirp.org/reference/referencespapers?referenceid=3021766

Diekelmann, N. L, Allen, D., & Tanner, C. (1989). The NLN criteria for appraisal of baccalaureate programs: a critical hermeneutic analysis. New York: National League for Nursing Press. https://search.library.ucsf.edu/discovery/fulldisplay?vid=01UCS_SAF%3AUCSF&tab=LibraryCatalog&docid=alma991001026189706536&lang=en&context=L&adaptor=Local%20Search%20Engine

Elmaghawry, A., Ibrahem, L., & Shaltout, A. (2023). The Reality of Creative in the Promotion of Some Health Clubs. International Journal of Sports Science and Arts, 23(1), 39-49. https://doi:10.21608/eijssa.2023.217161.1201

European Commision. (2018). Special Eurobarometer 472 Report: Sport and Physical Activity. Brussels (BE): European Commission. https://sport.ec.europa.eu/sites/default/files/special-eurobarometer-472_en.pdf

Farrell, A., Fink, J. S., & Fields, S. (2011). Women’s sport spectatorship: an exploration of men’s influence. J. Sport Manag, 25, 190–201. https://doi:10.1123/jsm.25.3.190

García-Fernández J., Gálvez-Ruíz P., Fernández-Gavira, J., Vélez-Colón, L., Pitts, B., & Bernal-García, A. (2018). The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers. Sport Management Review, 21(3), 250-262. https://doi.org/10.1016/j.smr.2017.07.003

Guthold, R, Stevens, G.A., Riley, L.M., & Bull, F.C. (2018). Worldwide trends in insufficient physical activity from 2001 to 2016: a pooled analysis of 358 population-based surveys with 1·9 million participants. Lancet Global Health, 6(10), e1077–e1086. https://doi.org/10.1016/S2214-109X(18)30357-7

Holloway, I., & Wheeler, S. (2002). Qualitative research in nursing. Blackwell Science, Oxford. https://www.scirp.org/reference/referencespapers?referenceid=1051417

Hawkins, D. L. A., & Hoon, S. N. (2019). The Impact of Customer Retention Strategies and the Survival of Small Service-Based Businesses. Organizations & Markets: Policies & Processes eJournal, 1-25. https://dx.doi.org/10.2139/ssrn.3445173

Heroux, L. (2017). Comparative Marketing strategies of fitness clubs in the United States and Canada. Economic World, 5(6), 529-538. https://dx.doi.org/10.17265/2328-7144/2017.06.003

International Health, Racquet and SportsClub Association. (2019). The 2019 IHRSA Global Report. Boston (MA): IHRSA Publications. https://www.healthandfitness.org/publications/the-2019-ihrsa-global-report/

Lee, J. H., Kim, H. D, Ko, Y. J., & Sagas, M. (2011). The influence of service quality on satisfaction & intention: A gender segmentation strategy. Sport Management Review, 14(1), 54-63. https://ideas.repec.org/a/eee/spomar/v14y2011i1p54-63.html

MacIntosh, E., & Law, B. (2015). Should I stay or should I go? Exploring the decision to join, maintain, or cancel a fitness membership. Managing Sport & Leisure, 20(3), 191-210. https://doi.org/10.1080/23750472.2015.1025093

Mahmoudi, A., Pirjamadi, S., & Zohrehvandian, K. (2023). The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic. Sports Marketing Studies, 4(2), 72-88. https://doi:10.22034/sms.2023.62753

Moenardy, K. K., Arifin, S. Z., & Kumadji, S. (2016). The effect of service quality and relationship marketing to customer value, customer satisfaction, switching cost, and customer retention: A case study on the customers of bank NTT at East Nusa Tenggara Province. International Journal of Management and Administrative Sciences, 3(4), 48- 63. https://www.academia.edu/82484736/The_Effect_of_Service_Quality_and_Relationship_Marketing_to_Customer_Value_Customer_Satisfaction_Switching_Cost_and_Customer_Retention_A_Case_Study_on_the_Customers_of_Bank_NTT_at_East_Nusa_Tenggara_Province

NCD Risk Factor Collaboration (NCD-RisC). (2017). Worldwide trends in body-mass index, underweight, overweight, and obesity from 1975 to 2016: a pooled analysis of 2416 population-based measurement studies in 128·9 million children, adolescents, and adults. Lancet, 390(10113), 2627–2642. https://doi.org/10.1016/S0140-6736(17)32129-3

Ortega Martínez, J. I., Lourenço Martins, F. M., González-Víllora, S., & Campos, F. (2020). Estudio sobre la calidad percibida de los usuarios de fitness: a partir de sus características y preferencias según sexo y edad (Study on the perceived quality of fitness users: based on their characteristics and preferences according to sex and age). Challenges, 39, 477-482. https://doi.org/10.47197/retos.v0i39.80061

Patton , M. Q. (1990). Qualitative evaluation and research methods (2n ed. Vol. 14). Newbury, CA: Sage. https://aulasvirtuales.files.wordpress.com/2014/02/qualitative-research-evaluation-methods-by-michael-patton.pdf

Pourkiani, M. , Boroumand, M. , Afrouzeh, A. & Afroozeh, M. S. (2021). Impact of experience creation through sensory stimuli in gyms on perceived value, brand strength, and word-of-mouth advertising. Applied Research of Sport Management, 10(2), 23-34. (In Persian). https://doi:10.30473/arsm.2021.8178

Ratajczak, K., Hołderna-Mielcarek, B., Śniadek, J. (2022). Nowe media w budowaniu relacji z klientami na rynku usług hotelarskich. Studia Periegetica, 40(4), 103–128. https://journals.wsb.poznan.pl/index.php/sp/article/view/384

Roufegarinejad, N., Farahani, A., Safania, A. M., & Doroudian, A. A. (2022). Developing an Internet Marketing Model in Sports: A Case Study of Sports Facilities Development and Maintenance Company. New Trends in Sport Management, 10(38), 29-42. (In Persian). http://ntsmj.issma.ir/article-1-1677-fa.html

Salimnezhad, K., Atghia, N., & Ghasemi, H. (2014). Investigating the impact of advertising on attracting and retaining customers of selected water sports complexes in the country. New trends in sports management, 2(7), 9-21. (In Persian). https://ntsmj.issma.ir/article-1-400-fa.pdf

Shaw, E. H. (2012). Marketing strategy: from the origin of the concept to the development of a conceptual framework. J. Hist. Res. Mark, 4, 30–55. https://doi:10.1108/17557501211195055

Skinner, J. Edwards, A., & Smith, A. C. T. (2009). Qualitative research in sport management. Oxford: Butterworth-Heinemann. https://doi.org/10.4324/9780367854249

Teik, D. O. L. (2015). Enhancing the experience of needs satisfaction through service engagement: a case of commercial fitness centers in Malaysia. J. Glob. Scholars Market. Sci, 25, 109–121. https://doi:10.1080/21639159.2015.1012808

Terkan, R. (2014). Importance of Creative Advertising and Marketing According to University Students’ Perspective. International Review of Management and Marketing, 4, 239-246. https://www.scirp.org/reference/referencespapers?referenceid=3249956

Tsitskari, E., & Batrakoulis. A. (2022). Investigating the marketing strategies of the health and fitness sector in Greece; the managers’ perspective. Retos, 43, 264-273. https://doi:10.47197/retos.v43i0.88880

Vlachopoulos, S. P., & Karageorgis, C. I. (2005). Interaction of external, introjected, and identified regulation with intrinsic motivation in exercise: Relationships with exercise enjoyment. Journal of Applied Biobehavioral Research, 10, 113-132. https://doi.org/10.1111/j.1751-9861.2005.tb00007.x

Wang, F. J., & Chiu, W. (2022). Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator. Int. J. Sports Mark. Sponsorship, https://doi:10.1108/IJSMS-03-2022-0055

Wang, F. J., Hsiao, C. H., & Hsiung, T. T. (2022).  Marketing strategies of the female only gym industry: A case-based industry perspective. Front. Psychol, 13, 928882. https://doi:10.3389/fpsyg.2022.928882

Widawska-Stanisz, A. (2023). Modern technologies and the management of sports and leisure buyer engagement. Ekonomia — Wroclaw Economic Review, 29(3), 35-47. https://doi.org/10.19195/2658-1310.29.3.3

Wieczorkowski, J., Chomiak-Orsa, I., & Pawełoszek, I. (2022). Big data w marketingu – narzędzie doskonalenia relacji z klientami. Marketing i Rynek, 29(1), 3–9. https://doi:10.33226/1231-7853.2022.1.1

Zhang, W., & Li, Y. (2014) A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool. American Journal of Industrial and Business Management, 4, 58-69. https://doi:10.4236/ajibm.2014.41010.

Zhou, X., Hanlon, C., Robertson, J., Spaaij, R., Westerbeek, H., Hossack, A., et al. (2018). Dress for fit: an exploration of female activewear consumption. Sport Management Review, 21, 430–415. https://doi:10.1016/j.smr.2017.09.001