1.

Presenting a model and prioritizing barriers to knowledge management maturity in line with business in Iranian sports

Pages 1-15
Hatam Asadpour; َAbolfazl Farahani; Loghman Keshavarz; Hamid Ghasemi

2.

Analyzing the role of social networks in controlling the counterfeit sports supplements market

Pages 16-32
Masoud Mohamadi Askarabadi; Bahram Yousefi; Zohreh Hassani; Rastegar Hosseini; Saeed Kazemi

3.

Designing a model of student sports participation based on psychological and sociological factors

Pages 33-52
Ali Hajiri Azar; Mohammad Rahim Najafzadeh; Jafar Barghi Moghaddam; Habib Mohammadpour Yaghini; Mahmoud Elmi

4.

Customer Segmentation and E-Commerce Strategies in Iran’s Domestic Sports Shoe Market

Pages 53-62
Ali Alabid; Mohmad Keshtidar; Zahra Sadat Mirzazadeh; Seyed Morteza Azimzadeh

5.

Ranking of factors affecting risk management in Qatar 2022 World Cup

Pages 63-79
Fatemeh Abdavi; Abdul Monem Al-Hajjaj; Vajiheh Javani

6.

Presenting the Model of Factors Affecting Individuals' Decision-Making in Choosing Sports and Physical Activities in Leisure Time

Pages 80-100
Mehdi Salimi; Elham Akhavan

7.

From Playground to Crime Reduction: The Role of Sports and Economic Development in Violent Crimes

Pages 101-115
Saeed Khanmoradi; Hamid Reza Negarestani

8.

The impact of advertising by sports influencers the Purchase Intention of Sports Customers: The Mediating Role of Customer Participation Behavior

Pages 116-130
Sajed Pourhassan; Mahboub Sheikhalizadeh; Samira Fatolahpour

9.

Investigating the Relationship Between Digital Literacy, Technological Attitude, and Healthy Lifestyle with Women’s Empowerment in Managing Family Sports in the Era of Artificial Intelligence

Pages 131-147
Mansoureh Zarean; Zeinab Asheri; Morteza Nikkhesal

10.

Exploring the Creative Experiences of Modern Sports Health Clubs in the field of Advertising

Pages 148-173
Samaneh Ghasemi; Amin Dehghan Ghahfarokhi; Ahmad Mahmoudi

11.

Identifying Barriers to the Implementation of Energy-Saving Policies and the Reduction of Natural Resource Consumption in Sports Facilities

Pages 174-187
Hamed Kheirollahi Meidani; Abbas Naghizadeh Baghi; Mohammad Zare Abandansari; Farzad Nobakht

12.

Modeling the relationship between storytelling marketing and marketing intelligence with the performance of sports startups

Pages 187-201
Zahra Asghari; Mohsen Sadeghi


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