1.

Investigation the Role of Religion, Anxiety , and Ethnicity in the Likelihood of Buying Foreign Products of Tehrani Customers; With the Moderate Role of Product Price

Pages 1-23
Hossein Balouchi

2.

Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters)

Pages 25-44
Niloofar Imankhan; Maliheh Hamdast

3.

The Effect of Efficiency Enhancers Factors on Total Factor Productivity with the Emphasis on Technological Readiness in Selected Countries

Pages 45-62
Abolfazl Shahabadi; Azra Mohammadi

4.

The Impact of Export Incentive Programs on Export Performance: The Role of the Attractiveness of Foreign Markets and Export Capabilities

Pages 63-85
Pouya Behzadnia; Naser Sanoubar; SeyedSamad Hosseini

5.

Factors Influencing Men's Intent to Buy Foreign Cosmetics: Investigating the Mediating Role of Consumer Attitudes

Pages 87-107
Masoomeh Arabshahi; Amir Ghafourian shagerdi; Omid Behboodi; Ali Nayebi

6.

The impact of the Moderating Role of Product Category and Customers’ Personality Type based on Eysenck's Model on Consumer Brand Engagement

Pages 109-143
Amin Mojoodi; Mohamad Ali Abdolvand; Hashem Nikoomaram; Mohsen Khonsiyavoosh

7.

Investigating the effective factors on export performance with the mediating role of marketing mix adaptation in the exporting companies of Khuzestan Province

Pages 145-162
Mina Bakhtiary; Ghasem Bakhshandeh

8.

Communication Skills of International Tour Leaders

Pages 163-183
Samad Rahimiaghdam; Mohammad Faryabi; Abolfazl Haqverdizadeh


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