تدوین و طراحی مدل توسعه بازاریابی پایداری در شرکت‌های صادراتی دانش‌بنیان

 

Anup, Raj., Andrei, K. (2020). Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs Insights from Emerging Market. Risk Financial Manag, 30(4), 39-44.

Belz, F. M., & Pettie, K. (2012). Sustainability Marketing; A Global Perspective.

Danciu. (2013) 'The contribution of sustainable marketing to sustainable development' ol. 8, no. 2, pp.385-400.

Ding, Huiping. Qian Liu, Lucy Zheng, Assessing the Economic Performance of an Environmental Sustainable Supply Chain in Reducing Environmental Externalities, European Journal of Operational Research (2016).

García-Madariaga, J. Rodríguez-Rivera, F. (2017). Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry. Spanish Journal of Marketing ESIC, 21(S1).39-53.

Glaser, B. & Strauss, A. (1967) The discovery of grounded theory, Aldine Publishing Company. Chicago.

Glaser, B. G. (2008), “Conceptualization: On theory and theorizing using grounded theory”, International Journal of Qualitative Methods, 1(2), 23-38.

Glaser, B. G. (1978) “Theoretical sensitivity: Advances in the methodology of grounded theory”, Vol., Sociology Press Mill Valley, CA.

Glaser, B. G., & Holton, J. (2007), “Remodeling grounded theory”, Historical Social Research/Historische Sozialforschung. Supplement 1(32), 47-68.

Haghighi Kafash, M., Sayaf, L., Khalilnezhad, S., & Khashei Varnamkhasti, V. (2021). Designing a strategy implementation model in knowledge-based companies. Journal of Strategic Management Studies, 12(47), 23-40. (In Persian).

Kerr, N. M. (2011). “Creating a protective picture: A grounded theory of how medical-surgical nurses decide to follow a "charting-by-exception policy on a day-to-day”, patient-by-patient basis, Doctor of Philosophy, the State University of New Jersey.

Khosravi, A. (2019). Sustainable Development in Light of Selecting the Higher Criterion of Social Responsibility From experts' point of view. Environmental Education and Sustainable Development, 7(2), 77-90. (In Persian).

Kube, R., Loschel, A., Mertens, H., & Requate, T. (2018). Research trends in environmental and resource economics: Insights from four decades of JEEM. Journal of Environmental Economics and Management, 92, 433-464.

Lim, W.M. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, 69-80.

Lucas, W., Roy, M. (2021). Go with the flow’ for gamification and sustainability marketing. , International Journal of Information Management, 3(1), 34-42.

Nkamnebe, A. D. (2011) 'Sustainability marketing in the emerging markets: imperatives, challenges, and agend setting', vol. 6, no. 3, 2011 pp. 217-232.

Paola, A. M., Sheb, T., & R, K. T. (2020). Insights, challenges and recommendations for research on sustainability in marketing. Journal of Global Scholars of Marketing Science, 30(4), 394-406.

Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2018). The interplay of strategic and internal green marketing orientation on competitive advantage. Industrial Research Company, 23(5), 36-66.

Park, E., Kim, K. J., & Kwon, S.J. (2017). Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust. Journal of Business Research, 76, 8-13.

Ruth, N.B. (2021). The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World. Australasian Marketing Journal, 1-6.

Saravanan .Azhaham Perumal, Thangavel Mathimani, Garlapati Deviram, Karthik Rajendran, Arivalagan Pugazhendhi (2018). Biofuel policy in India: A review of policy barriers in sustainable marketing of biofuel. Journal of Cleaner Production. 193 (2018) 734e747.

Savitz, A. (2012). The triple bottom line: How today's best-run companies are achieving economic, social and environmental success--and how you can too. John Wiley & Sons.

Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Procedia Economics and Finance, 37, 262-268.

Sun .Yang, Tony C. Garrettb, Ian Phau, Bing Zheng (2018). Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity. Journal of Business Research.

Taqawi, M. (2020). Strategic decision-making model of knowledge-based companies in technology commercialization, Allameh Tabatabai University, 230.

Tollin, K., & Christensen, L. B. (2019). Sustainability marketing commitment: Empirical insights about its drivers at the corporate and functional level of marketing. Journal of Business Ethics, 156(4), 1165-1185.

Turker, D. (2015). An analysis of corporate social responsibility in the Turkish business context. In Corporate Social Responsibility in Europe (pp. 483-499). Springer International Publishing.

van Dam. Ynte K (2017). Sustainable Marketing. Reference Module in Food Science.