شناسایی مؤلفه‌ها و ارائه مدل تبلیغات شخصی سازی شده

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Ahmadi, M., sohrabi, S., tahzibi, S. (2020). The impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company. Journal of Business Management, 12(47), 1-24. (in Persian) dor:20.1001.1.22520104.1399.12.47.1.0

Aiolfi, S., Bellini, S., & Pellegrini, D. (2021). Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management, 49(7), 1089-1110. Doi: 10.1108/IJRDM-10-2020-0410

Al-Heali, A. N. (2021) The Impact of using celebrities in advertising on the purchasing behavior of consumers/Analytical Study about consumers opinions. Sample from Baghdad. Journal of University of Shanghai for Science and Technology. Volume 23(3). 333-351. DOI: 10.51201/Jusst12686

Ardiansyah, Y., Harrigan, P., Soutar, G. N., & Daly, T. M. (2018). Antecedents to consumer peer communication through social advertising: a self-disclosure theory perspective. Journal of Interactive Advertising, 18(1), 55-71. doi:10.1080/15252019.2018.1437854

Bang, H., & Wojdynski, B. W. (2016). Tracking users' visual attention and responses to personalized advertising based on task cognitive demand. Computers in Human Behavior, 55(Part B), 867–876. Doi:10.1016/j.chb.2015.10.025

Bang, H., Choi, D., Wojdynski, B. W., & Lee, Y. I. (2019). How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising, 38(8), 1116-1138. Doi:10.1080/02650487.2019.1590069

Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409. Doi:10.1016/j.jretai.2015.04.001

Brinson, N. H., & Eastin, M. S. (2016). Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(1), Article 7. Doi: 10.5817/CP2016-1-7

Campbell, C., Plangger, K., Sands, S., & Kietzmann, J. (2021). Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising. Journal of Advertising, 1-17. doi:10.1080/00913367.2021.1909515

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing. 39 (8), 1529-1562.doi: 10.1002/mar.21670

Chen, Q., Feng, Y., Liu, L., & Tian, X. (2019). Understanding consumers’ reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects. International Journal of Information Management, 44, 53-64.‏ doi:10.1016/j.ijinfomgt.2018.09.001

Chkoniya, V. (2021). Challenges in decoding consumer behavior with data science. European Journal of Economics and Business Studies. Vol. 6 (3) doi: 10.26417/897ovg79t

Christian, J., Karissa, F., Handoyo, B., & Antonio, F. (2021). The Effect of Perceived Ads Personalization toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers. KINERJA. Vol 25)1). Doi: 10.24002/kinerja.v25i1.4357

Cinar, N., & Ateş, S. (2022). Data Privacy in Digital Advertising: Towards a Post Third-Party Cookie Era. Çınar, N., & Ateş, S. (2022)." Data Privacy in Digital Advertising: Towards a Post Third-Party Cookie Era", in Filimowicz, M.(Ed.) Privacy: Algorithms and Society, Routledge. Doi:10.2139/ssrn.4041963

Daems, K., De Keyzer, F., De Pelsmacker, P., & Moons, I. (2019). Personalized and cued advertising aimed at children. International Journal of Advertising and Marketing to Children, 20(2), 138-151. https://doi.org/10.1108/YC-10-2018-0864.

Dahlgren, S., & Tabell, B. (2018). Personalized Advertising Online and its Difficulties with Customer Privacy. Master’s Thesis, Karlstad business school. Karlstad University.

De Keyzer, F., Dens, N., & De Pelsmacker, P. (2015). Is this for me? How consumers respond to personalized advertising on social network sites. Journal of Interactive Advertising, 15(2), 124-134. Doi:10.1080/15252019.2015.1082450

Deng, S., Tan, C. W., Wang, W., & Pan, Y. (2019). Smart generation system of personalized advertising copy and its application to advertising practice and research. Journal of Advertising, 48(4), 356-365. doi:10.1080/00913367.2019.1652121

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. Doi:10.1016/j.ijinfomgt.2020.102168

Estrada Jiménez, J. A. (2020). Privacy in online advertising platforms. Doctoral dissertation, department of telematics engineering, Universitat Politècnica de Catalunya.

G Martín, A., Fernández-Isabel, A., Martín de Diego, I., & Beltrán, M. (2021). A survey for user behavior analysis based on machine learning techniques: current models and applications. Applied Intelligence, 51(8), 6029-6055. doi:10.1007/s10489-020-02160-x

Gioti, H., Ponis, S. T., & Panayiotou, N. (2018). Social business intelligence: Review and research directions. Journal of Intelligence Studies in Business, 8(2). DOI:10.37380/jisib.v8i2.320

Gironda, J. (2014). Tailored vs. invasive advertising: An empirical examination of antecedents and outcomes of consumers' attitudes toward personalized advertising. Doctoral Dissertation, College of Business, Florida Atlantic University.

Gironda, J. T., & Korgaonkar, P. K. (2018). iSpy? Tailored versus invasive ads and consumers’ perceptions of personalized advertising. Electronic Commerce Research and Applications, 29, 64-77. Doi:10.1016/j.elerap.2018.03.007

Hasanpour Delavar, M., Valipour, A. (2020). The effect of emotional factors on customers’ behavioral responses to personalized Internet advertising by Mediating role of rational choice theory components. Journal of New Research Approaches in Management and Accounting. 4(41), 134-156. (in Persian)

Ho, V. T. (2021). Advertising avoidance: a literature review. Independent Journal of Management & Production, 12(1), 185-200. DOI:10.14807/ijmp.v12i1.1264

Hoffman, B. (2019). The role of advertising in shaping children’s preferences of consumption. Trakia Journal of Sciences, 17(2), 115-124. doi:10.15547/tjs.2019.02.004

Huang, Y. T. (2018). The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers. Computers in Human Behavior, 82, 1-15. /Doi.org/10.1016/j.chb.2017.12.038

Kerr, G., & Richards, J. (2021). Redefining advertising in research and practice. International Journal of Advertising, 40(2), 175-198. doi:10.1080/02650487.2020.1769407

Kishen, R., Upadhyay, S., Jaimon, F., Suresh, S., Kozlova, N., Bozhuk, S., & Matchinov, V. A. (2021). PROSPECTS FOR ARTIFICIAL INTELLIGENCE IMPLEMENTATION TO DESIGN PERSONALIZED CUSTOMER ENGAGEMENT STRATEGIES. Journal of Legal, Ethical and Regulatory Issues, 24, 1-18.

Ladig, E. A. (2019). An examination of personalization in digital advertising. Doctoral dissertation, the Faculty of the Graduate School, University of Missouri-Columbia.

Lai, Z. (2021). Research on advertising core business reformation driven by artificial intelligence. In Journal of Physics: Conference Series, 1757(1), p. 012018. IOP Publishing. DOI:10.1088/1742-6596/1757/1/012018

Li, C., Liu, J., & Hong, C. (2019). The Effect of Preference Stability and Extremity on Personalized Advertising. Journalism & Mass Communication Quarterly, 96(2), 406–427. Doi: 10.1177/1077699018782203

Liu-Thompkins, Y. (2019). A decade of online advertising research: What we learned and what we need to know. Journal of advertising, 48(1), 1-13. Doi:10.1080/00913367.2018.1556138

Mahnič, M. (2020). New Solutions for Digital Advertising: Gen Y Playing Roles of Personas. Mednarodno inovativno poslovanje. Journal of Innovative Business and Management, 12(2), 85-95. Doi:10.32015/JIBM.2020.12.2.9.85-95

Majhi, A., & Chirputka, A. (2020). The Role of Information Technology in Revolutionising Marketer’s approach towards personalized advertisement. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 4430-4451.

Mehanović, D., & Durmić, N. (2022). Case Study Application of Business Intelligence in Digital Advertising. International Journal of E-Business Research (IJEBR), 18(1), 1-16. http://doi.org/10.4018/IJEBR.293294

Miia, A., & Dong, K. (2019). Avoiding Personalized Ads on Social Media: Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization. Master Thesis, Jonkoping International Business School, Jonkoping University.

Morimoto, M. (2020). Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge. International Journal of Advertising, 40(3), 431–451. Doi:10.1080/02650487.2020.1796322

Munir, H., Rana, R., & Bhatti, U. T. (2017). Factors affecting advertisement avoidance through mediating role of customer perceived value. International Journal of Research, 4(9), 961-975.

Nyheim, P., Xu, S., Zhang, L., & Mattila, A. S. (2015). Predictors of avoidance towards personalization of restaurant smartphone advertising. Journal of Hospitality and Tourism Technology. 6(2), 145–159. Doi: 10.1108/JHTT-07-2014-0026

O'Donnell, K., & Cramer, H. (2015). People's perceptions of personalized ads. In Proceedings of the 24th International Conference on World Wide Web .1293-1298.‏ Doi:10.1145/2740908.2742003

Patapau, M. (2020). The main differences between responses to personalized advertising among generations. Bachelor thesis, LAB University of Applied Sciences.

Rhee, C. E., & Choi, J. (2020). Effects of personalization and social role in voice shopping: An experimental study on product recommendation by a conversational voice agent. Computers in Human Behavior, 109,106359. doi:10.1016/j.chb.2020.106359

Rodgers, W., & Nguyen, T. (2022). Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways. Journal of Business Ethics, 1-19. DOI: 10.1007/s10551-022-05048-7

Seckelmann, S., Bargas-Avila, J., & Opwis, K. (2011). The impact of user reach of personalized advertisements on the click-through rate. Master's Thesis, Department of Psychology, Center for Cognitive Psychology and Methodology, University of Basel.

Segijn, C. M., & van Ooijen, I. (2020). Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising. Journal of Marketing Communications, 1-20. Doi:10.1080/13527266.2020.1857297

Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2021). When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness. Journal of Marketing Communications, 1-22. DOI: 10.1080/13527266.2021.2020149

Semerádová, T., & Weinlich, P. (2019). Computer estimation of customer similarity with Facebook lookalikes: Advantages and disadvantages of hyper-targeting. IEEE Access, 7, 153365-153377. DOI: 10.1109/ACCESS.2019.2948401

Shanahan, T., Tran, T. P., & Taylor, E. C. (2019). Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services, 47, 57–65. Doi:10.1016/j.jretconser.2018.10.007

Sharma, N. (2021). Digital marketing as an effective tool for advertising in India: A critical review. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(09), 37-49.

Sifaoui, A. (2021). “We Know What You See, so Here’s an Ad!” Online Behavioral Advertising and Surveillance on Social Media in an Era of Privacy Erosion (Doctoral dissertation, University of Minnesota).

Song, H., & Jiang, Y. (2017). Online Personalized Advertising Avoidance by Chinese Consumers: The Effect of Consumer Good Types. Noble International Journal of Business and Management Research, 1(6), 107-117.

Stiglbauer, B., & Kovacs, C. (2019). Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising. Psychological Reports, 122(1), 246–267. https://doi.org/10.1177/0033294118756353

Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In: Bigne E., Rosengren S. In Advances in Advertising Research X. 53-66. Springer Gabler, Wiesbaden. A.‏ Doi: 10.1007/978-3-658-24878 9_5

Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), B. Doi: 10.5817/CP2019-2-1

Taneo Zander, J. T. Z., & Mirkovic, A. M. (2019). Personalized Advertising: Examining the Consumer Attitudes of Generation Z towards Data Privacy and Personalization: A study of consumer attitudes towards the commercial usage of personal data. Bachelor thesis, Jonkoping International Business School, Jonkoping University.

Teeny, J. D., Siev, J. J., Briñol, P., & Petty, R. E. (2021). A review and conceptual framework for understanding personalized matching effects in persuasion. Journal of Consumer Psychology, 31(2), 382-414.

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Tran, T. P., Lin, C. W., Baalbaki, S., & Guzmán, F. (2020). How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. Journal of Business Research, 120, 1-15.A. Doi: 10.1016/j.jbusres.2020.06.027

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Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57, 102233. Doi: 10.1016/j.jretconser.2020.102233

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Van den Broeck, E., Poels, K., & Walrave, M. (2020). How do users evaluate personalized Facebook advertising? An analysis of consumer-and advertiser controlled factors. Qualitative Market Research: An International Journal. 23(2), 309–327. Doi: 10.1108/qmr-10-2018-0125

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Yarmohammadtooski, M. (2018). The influence of personalized ad relevance with the mediation role of privacy concerns on Telegram social network advertising (Case study: Malayer university students). Master Thesis, Department of Business Management, Malayer University. (in Persian)

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Zafar, A. U., Shen, J., Shahzad, M., & Islam, T. (2021). Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media. Sustainable Production and Consumption, 25, 591-603.

Zeng, F., Ye, Q., Li, J., & Yang, Z. (2021). Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox. Journal of Business Research, 124, 667-675. Doi: 10.1016/j.jbusres.2020.02.006

Zhao, X., Gu, C., Zhang, H., Yang, X., Liu, X., Liu, H., & Tang, J. (2021). DEAR: Deep Reinforcement Learning for Online Advertising Impression in Recommender Systems. In Proceedings of the AAAI Conference on Artificial Intelligence 35 ( 1), 750-758.

Zhu, Y. Q., & Chang, J. H. (2016). The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions. Computers in Human Behavior, 65, 442-447. Doi: 10.1016/j.chb.2016.08.048

Zou, Y. Q., & Zhang, H. (2019). Consumers' and companies' attitudes to personalized advertising: a case study of Taobao. Bachelor thesis, Akademin för textil, teknik och ekonomi. University Borås. 

 

 

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