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بررسی تأثیر عوامل سازمانی، استراتژیک و محیطی بر عملکرد صادراتی؛ تحلیل نقش صادرات نوآورانه در میان شرکتهای صادراتی | ||
نشریه علمی پژوهشی مدیریت کسب و کارهای بین المللی | ||
مقاله 4، دوره 4، شماره 2 - شماره پیاپی 14، تیر 1400، صفحه 63-86 اصل مقاله (1.09 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22034/jiba.2021.42625.1549 | ||
نویسندگان | ||
محمد فاریابی* 1؛ صمد رحیمی اقدم2؛ وحیده ابراهیمی خراجو3؛ سولماز کاظمی3 | ||
1دانشیار گروه مدیریت، دانشکده اقتصاد، مدیریت و بازرگانی دانشگاه تبریز | ||
2استادیار گروه مدیریت، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران | ||
3دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران. | ||
چکیده | ||
با توجه به نقش صادرات در اهداف اقتصادی و اجتماعی کشور و همچنین، رقابت در بازارهای بینالمللی، لزوم توجه به کسبوکارهای فعال در صادرات بیش از پیش مهم است. این نوع کسبوکارها برای بقای خود در بازار، در مقابل رقبای بزرگتر میتوانند از طریق نوآوری بر اندازه غیراقتصادی خود غلبه کنند. بنابراین این پژوهش درصدد بررسی تأثیر عوامل مؤثر بر صادرات نوآورانه و تأثیر آن بر عملکرد صادراتی صورت پذیرفته است. جامعه آماری این تحقیق، شرکتهای صادراتی صنعت مواد غذایی است. دادههای تحقیق از طریق پرسشنامه در میان 200 شرکت فعال که در حوزه بینالملل این صنعت فعالیت دارند، از طریق کانالهای ارتباطی مجازی گردآوری گردید و حدود 103 شرکت به عنوان نمونه براساس فرمول کوکران و با استفاده از روش نمونهگیری تصادفی ساده، به گویههای پرسشنامه پاسخ دادند. برای گردآوری دادهها از پرسشنامه الکترونیکی متشکل از 47 سوال استفاده شد. دادهها با استفاده از نرمافزار spss و روش حداقل مربعات جزئی و نرمافزار اسمارت پی.ال.اس. تجزیهوتحلیل شدند. بررسی نتایج این تحقیق نشان داد که عوامل تمرکززدایی با ضریب 597/2، بازارگرایی صادرات با ضریب 228/3، تبادل اطلاعات با ضریب 310/4 و رقابتپذیری با ضریب 877/2 بر صادرات نوآورانه تأثیر مثبت و معنیداری دارند؛ و رسمیسازی با ضریب 313/0 و پویایی بازار با ضریب 896/0 بر صادرات نوآورانه تأثیر مثبت و معناداری ندارند. همچنین، نتایج نشاندهنده نقش میانجی صادرات نوآورانه با ضریب 025/13 در تأثیر تمرکززدایی، بازارگرایی صادرات، تبادل اطلاعات و رقابتپذیری بر عملکرد صادراتی میباشد. | ||
کلیدواژهها | ||
نوآوری؛ عملکرد صادراتی؛ توسعه اقتصادی؛ رشد فناوری | ||
مراجع | ||
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