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شناسایی و اولویتبندی فرصتها و چالشهای پیاده سازی فناوریهای نوظهور در توسعه کارآفرینی و استارتاپهای ورزشی: رویکردی آمیخته با تأکید بر تکنیک OPA | ||
| دانش مدیریت ورزش | ||
| مقاله 5، دوره 4، شماره 2 - شماره پیاپی 8، مهر 1405، صفحه 69-92 اصل مقاله (1.46 M) | ||
| نوع مقاله: مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I | ||
| شناسه دیجیتال (DOI): 10.22034/jsmk.2026.71797.1254 | ||
| نویسندگان | ||
| حمید شجاع؛ احمد ترک فر* ؛ سید محمدعلی میرحسینی؛ مهرزاد مقدسی | ||
| گروه تربیت بدنی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران | ||
| چکیده | ||
| هدف از این مطالعه، شناسایی و اولویتبندی فرصتها و چالشهای پیادهسازی فناوریهای نوظهور در توسعه استارتآپهای کارآفرینی و ورزشی با رویکردی ترکیبی و با تأکید بر تکنیک OPA بود. فناوریهای نوظهور مورد نظر در این مطالعه، هوش مصنوعی، اینترنت اشیا، بلاکچین، دادهکاوی، رایانش ابری، متاورس و رباتیک بودند. این مطالعه از نظر هدف کاربردی و از نظر ماهیت اکتشافی و با رویکرد ترکیبی است. در مرحله کیفی،22 متخصص در مصاحبههای نیمهساختاریافته شرکت کردند و دادهها از طریق تحلیل مضمون برای شناسایی مضامین مرتبط با فرصتها و چالشهای پیادهسازی فناوریهای نوظهور مورد تجزیه و تحلیل قرار گرفتند. در مرحله کمی، تکنیک OPA با مشارکت 10متخصص منتخب(با تجربه داخلی و بینالمللی) به کار گرفته شد. دادههای جمعآوریشده با استفاده از نرمافزار LINGO نسخه 20 تجزیه و تحلیل شدند و وزن نهایی مضامین شناساییشده از طریق یک مدل برنامهریزی خطی تعیین شد. یافتهها نشان داد که در میان فرصتها، «توسعه بازار و نوآوری در خدمات» (وزن کلی: 0.280)، «بهبود کارایی و بهرهوری» (0.254) و «تحول در عملکرد ورزشی» (0.109) بالاترین رتبه را کسب کردند. در میان چالشها، «موانع اقتصادی و مالی» (0.495)، «موانع قانونی و سیاستی» (0.362) و «موانع امنیتی و اخلاقی» (0.255) مهمترین موانع بودند. فناوریهای نوظهور ذکر شده، فرصتهای قابلتوجهی را برای توسعه کسبوکارهای ورزشی در ایران ایجاد میکنند. با این حال، تحقق این فرصتها مستلزم پرداختن به موانع اقتصادی، قانونی و فرهنگی است. توصیه میشود سیاستگذاران اصلاحات نظارتی و زیرساختهای مالی را اجرا کنند، در حالی که کسبوکارها بر مدلهای نوآورانه برای بهرهبرداری مؤثر از این فناوریها تمرکز میکنند. | ||
| کلیدواژهها | ||
| فناوریهای نوظهور؛ کارآفرینی ورزشی؛ استارتاپهای ورزشی؛ فرصتها و چالشها؛ روش OPA | ||
| مراجع | ||
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