ارائه الگوی ساختاری - تفسیری توسعه رسانه‌های مجازی باشگاه‌های حرفه‌ای ورزش ایران با رویکرد نظریه بر ساخت

Abdavi, F., Pashaie, S., & Gafari, M. (2021). The Mediating Role of Sport Customer Appreciation in the Impact of Communication Marketing Components in Sport on Loyalty. Communication Management in Sport Media, 9(1), 103-115 https://doi.org/10.30473/jsm.2020.52030.1396

Agusiady, R., Saepudin, D., & Aripin, Z. (2024, January). The influence of social media communication on consumer perceptions of brands and purchase intentions in the pandemic and post-pandemic era: an analytical study. In Journal of Jabar Economic Society Networking Forum (Vol. 1, No. 2, pp. 16-30). https://doi.org/10.1016/j.ijresmar.2020.09.011

Al-Abdallah, G., Barzani, R., Omar Dandis, A., & Eid, M. A. H. (2024). Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry. Journal of Marketing Communications, 1-30. https://doi.org/10.1080/13527266.2023.2300076

Alon, A. T., & Shuv-Ami, A. (2021). Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams. Sport Marketing Quarterly, 30(3). 10.32731/SMQ.303.0921.05

bagherpoor, P., mousavi, H., & azarbakhsh, S. A. M. (2021). Solutions for convergence between IRIB and cyberspace in content production. New Media Studies, 7(25), 392-359. https://doi.org/10.22054/nms.2021.48146.867

Braunstein-Minkove, J. R., Kim, A., & Abeza, G. (2023). Social Media as a Gateway to Sport Consumption: The Role of Virtual Parenting Communities on the Decision-Making Process of Sport Momsumers. Sports Innovation Journal, 4, 55-70. DOI: https://doi.org/10.18060/26320

Faria, S., Pereira, M. S., Ferreira, P., & Rodrigues, P. (2022). Understanding the effect of social media marketing activities on football fans’ satisfaction and engagement: A study of Portuguese 2nd League Professional Football Clubs. IBIMA Business Review, 1-9. DOI: 10.5171/2022.448483

Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2024). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633. http://dx.doi.org/10.46930/ojsuda.v30i2.2304

HosseiniNasab, S. M., ShamiZanjani, M., & Gholipor, A. (2021). A competency model for chief digital officer as organizational governor of digital transformation. Iranian Journal of Information Processing and Management, 36(3), 835-860. 10.52547/jipm.36.3.835

Izadi, B., & Zare, A. (2020). Developing a Native Framework Outsourcing Commercials in Iranian Premier League Clubs Interpretive Structural Modeling Approach (ISM). Communication Management in Sport Media, 8(1), 55-70. https://doi.org/10.30473/jsm.2020.52281.1403

Kostygina, G., Kim, Y., Gebhardt, Z., Tran, H., Norris, A., Page, S., ... & Emery, S. (2024). Using Exogenous Social Media Exposure Measures to Assess the Effects of Smokeless Tobacco–Related Social Media Content on Smokeless Tobacco Sales in the United States. Nicotine and Tobacco Research, 26(Supplement_1), S49-S56. https://doi.org/10.1093/ntr/ntad169

Lopez-Carril, S., Anagnostopoulos, C., & Parganas, P. (2020). Social media in sport management education: Introducing LinkedIn. Journal of hospitality, leisure, sport & tourism education, 27, 100262. https://doi.org/10.1016/j.jhlste.2020.10026

Mahoney, L. M., & Tang, T. (2024). Strategic social media: From marketing to social change. John Wiley & Sons. 9781119890362, 1119890365

Marchand, A., Hennig-Thurau, T., & Flemming, J. (2021). Social media resources and capabilities as strategic determinants of social media performance. International Journal of Research in Marketing, 38(3), 549-571. https://doi.org/10.1016/j.ijresmar.2020.09.011

Mohamadi Turkmani, E., Dehghan, M., & Kheyri, N. (2023). Explaining the Nature of Sport Virtual Social Capital in Social Media Platforms. Social Capital Management, 10(3), 281-294. 10.22059/jscm.2023.356777.2399

Mohammadi, S., & Zarei, A. (2020). Effect of Social Media Marketing on Brand Equity and the Response of Persepolis Football Fans. Communication Management in Sport Media, 7(4), 99-112. https://doi.org/10.30473/jsm.2020.49661.1362

Naeem, M. (2021). Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic. Journal of Retailing and Consumer Services, 58, 102226. https://doi.org/10.1016/j.jretconser.2020.1022

Nölleke, D., & Birkner, T. (2019). Bypassing traditional sports media? Why and how professional volleyball players use social networking sites. SCM Studies in Communication and Media, 8(3), 287-310. https://doi.org/10.5771/2192-4007-2019-3-287

RASCHER, D. A., Cortsen, K., Nagel, M. S., & Richardson, T. (2021). Who Are Our Fans: An Application of Principal Component-Cluster Technique Analysis to Market Segmentation of College Football Fans. Journal of Applied Sport Management, 13(1), 1. https://doi.org/10.7290/jasm130172

Sayyed, B. J. W., & Gupta, R. (2020, June). Social media impact: generation Z and millenial on the cathedra of social media. In 2020 8th International conference on reliability, infocom technologies and optimization (trends and future directions)(ICRITO) (pp. 595-600). IEEE. DOI: 10.1109/ICRITO48877.2020.9197995

Tavakoli, S. S., Mozaffari, A., Danaei, A., & Rashidi, E. (2022). Explaining the effect of artificial intelligence on the technology acceptance model in media: a cloud computing approach. The Electronic Library, 41(1), 1-29. https://doi.org/10.1108/EL-04-2022-0094

Thapliyal, K., Thapliyal, M., & Thapliyal, D. (2024). Social Media and Health Communication: A Review of Advantages, Challenges, and Best Practices. Emerging Technologies for Health Literacy and Medical Practice, 364-384. DOI: 10.4018/979-8-3693-1214-8.ch017

Tuhkanen, O. (2022). The Effects of Perceived Customer Engagement Activities on Attitudinal Loyalty, Customer-Based Brand Equity (CBBE), and Crowd Attendances at Local Football Clubs. https://urn.fi/URN:NBN:fi:aalto-202205153127

Zambelli, G., & Morganti, L. (2024). Breaking Away From Hectic Daily Media Production: Unleashing Explorative Innovation Through Inter-Firm Collaborations. Media and Communication, 12. https://doi.org/10.17645/mac.7414

Zare, A., izadi, B., Rascher, D., & Dickson, G. (2023). Documenting the empirical knowledge of sports managers: Macro approach to economic development in sports in Iran. Strategic Studies on Youth and Sports, 22(61), 239-256. https://doi.org/10.22034/ssys.2022.1922.2365

Zhang, J. (2024). The Transformation of the New Media Communication Paradigm in the Metaverse Era and Blockchain Based on the Topological Characteristics of Information Communication. International Journal of Web Services Research (IJWSR), 21(1), 1-17. 10.4018/IJWSR.336840

Zohrabi, F., Saboonchi, R., & Foroughipour, H. (2021). An Analytical Model of Electronic Commerce in Iran's Sporting Goods. Communication Management in Sport Media, 8(3), 41-50. https://doi.org/10.30473/jsm.2020.47342.1337