تاثیر مداخله گیمیفیکیشن بر تکرار خرید کالای ورزشی از شبکه مجازی اینستاگرام

 

Anggara, A. A., Kaukab, M. E., Pradhipta, Y. (2024). Social media Instagram and purchasing decisions. South Asian Journal of Social Studies and Economics, 21(1), 105-111.

Azri, A. A. (2023). Pengaruh Terpaan Akun Tiktok Kuliner Lampung@ Alejenes Terhadap Minat Wisata Kuliner Pada Followers.

Diantari, N. P. E., & Jokhu, J. R. (2021). The Impact of Instagram as a Social Media Tool on Consumer Purchase Decision on Nike. Jurnal Ilmiah Manajemen Dan Bisnis, 7(1), 116-127.

Gaonkar, S., Khan, D., Manisha, A. S. (2022). Impact of Gamification on Learning and Development. Journal of Advances in Education and Philosophy, 6, 63-70.

Harz, N., Hohenberg, S., Homburg, C. (2022). Virtual reality in new product development: Insights from prelaunch sales forecasting for durables. Journal of Marketing, 86(3), 157-179.

Kar, S., Basu, K., Sarkar, B. (2023). Advertisement policy for dual-channel within emissions-controlled flexible production system. Journal of Retailing and Consumer Services, 71, 103077.

Khoirunnisa, A., Astini, R. (2021). The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products.

Kristian, H. (2020). Social User Behavior Analysis of Purchasing Decisions in Instagram Online Store. International Journal of Emerging Trends in Engineering Research.

Lyna, L., & Ditiolebiet, H. (2021). Peranan Media Sosial Instagram, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Online Masker. Solopunya. Business Innovation and Entrepreneurship Journal, 3(2), 84-89.

Nugroho, A. P., Norvadewi, N., Wulansari, M., Akbarina, F., Yusuf, M. (2023). Digital Entrepreneurship Strategy In Online Business Companies In West Java. Transformasi: Journal of Economics and Business Management, 2(2), 01-12.

Phan Tan, L., Le, T. H. (2023). The influence of perceived price and quality of delivery on online repeat purchase intention: the evidence from Vietnamese purchasers. Cogent Business Management, 10(1), 2173838.

Saffanah, L., Handayani, P. W., & Sunarso, F. P. (2023). Actual purchases on Instagram Live Shopping: The influence of live shopping engagement and information technology affordance. Asia Pacific Management Review, 28(2), 204-214. doi.org/10.1016/j.apmrv.2022.09.002

Yuan, C., Moon, H., Wang, S., Yu, X., Kim, K. H. (2021). Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: an empirical study of B2B E-commerce platform. Industrial Marketing Management, 92, 101-110.