شناسایی راهبردهای مؤثر بر برندسازی لیگ برتر فوتبال ایران با رویکرد پژوهش ترکیبی

Abdullahzadeh, Adel, Takli, Hamila. (2016). Investigating the special brand value of Mazandaran's Kale volleyball team. Sports Management Studies, No. 43, August and September 2016. (in persian)

Bansbardi, Ali, Khabiri, Mohammad, Jalali Farahani, Majid, & Gudarzi, Mahmoud. (2014). Identifying factors affecting the expansion of the Premier League football club brand. Strategic studies of sport and youth, 14(27), 147-158. (in persian)

Ballouli, K., Grady, J., & Stewart, R. (2015). The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs. Sport Management Review, 19(2), 211–226. https://doi.org/10.1016/j.smr.2015.04.001

Carlson, B. D., Todd Donavan, D., & Cumiskey, K. J. (2019). Consumer‐brand relationships in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37(4), 370–384. https://doi.org/10.1108/09590550910948592

Cutler, F. (2015) Marketing Management. Avalanche Isfahan: Neshar Oghedeh

Danaei Fard, Hassan, Elwani, Seyed Mehdi, Azar, Adel. (2018). Qualitative research methodology in management: a comprehensive approach. Tehran: Ishraghi Publications, Safar. (in persian).

Florea, D.-L., Barbu, C. M., & Barbu, M. C. R. (2018). A model of fans’ reaction to resurrected brands of sport organizations. International Journal of Sports Marketing and Sponsorship, 19(2), 127–146.doi:10.1108/ijsms-08-2017-0073

Gladden, J. M., & Funk, D. C. (2001). Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty. International Journal of Sports Marketing and Sponsorship, 3(1), 54–81. doi:10.1108/ijsms-03-01-2001-b006.

Kunkel, Z. D., & Dadvand, A. (2020). investigating the relationship between brand development and company image; (case study: nivea products). Kuwait Chapter of the Arabian Journal of Business and Management Review, 3(10), 23.

Kunz, R., Elsässer, F., & Santomier, J. (2016). Sport-related branded entertainment: the Red Bull phenomenon. Sport, Business and Management: An International Journal, 6(5). doi:10.1108/sbm-06-2016-0023.

Mirbabaei, Seyyed Roghieh. (2015). The effect of Adidas sports brand mental image on brand value and consumer buying behavior. Master's thesis in sports management, North University. (in Persian).

Sajjad Pashaie, Monika Piątkowska, Mir Davood Hoseini, Ali Dostimehr and Iraj Jahanbakhsh. 2022). "Sociological Analysis of Branding of Professional Football League Players". Physical Culture and Sport. Studies and Research. Volume 96 (2022): Issue 1 (September 2022). Pp 1-11. DOI: https://doi.org/10.2478/pcssr-2022-0014

Rajabzadeh, Reza, Talebpour, Mehdi, Haddadian, Alireza, Jabari Nougabi, Mehdi. (2017). Explaining the effect of specific brand value, brand image and fan commitment on the international branding of the country's top football clubs. New Approaches in Sports Management, Volume 6, Number 21. (in persian)

Rezaei, Zohra, Sajjadi, Seyed Nasrallah, Elahi, Alireza, Rasouli, Mehdi. (2019). Designing the branding model of Iran's premier basketball league. Sports Management Studies doi: 10.22089/smrj.2018.6333.2293. (Persian).

Richelieu, A. (2018). A sport-oriented place branding strategy for cities, regions and countries. Sport, Business and Management: An International Journal.doi:10.1108/sbm-02-2018-0010.

Shuv-Ami, A. (2016). A new market brand equity model (MBE). EuroMed Journal of Business, 11(3), 322–346.doi:10.1108/emjb-05-2015-0025. 

Walsh, P., Rhenwrick, I., Williams, A., & Waldburger, A. (2014). Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies. Sport, Business and Management: An International Journal, 4(2), 96–108.doi:10.1108/sbm-02-2012-0007.

Yathoubi, Alireza and Hosseinpour, Dariush (2012) "Emergence, expansion and brand management". Iran Public Relations Information Network (Shara). (in persian)

Yousaf, A., Gupta, A., & Mishra, A. (2017). Sport team brand-equity index: a new measurement. Journal of Indian Business Research, 9(2), 169–188. doi:10.1108/jibr-07-2016-0069.

Zhang, L., Xiaobin Zhao, S (2019). City branding and the Olympic effect: A case study of Beijing. Cities 26, 245–254. https://doi.org/10.1016/j.cities.2009.05.002