مدل مشارکت مشتری در خلق ارزش برند کفش تبریز در شبکه‌های اجتماعی دو کشور ایران و عراق

 

Aditya, D., Suhariadi, F., & Hartini, S. (2023). Unveiling the Power of Brand Experience: Exploring The Mediating Role of Value Co-Creation In Driving Word of Mouth. Asian Journal of Engineering, Social and Health, 2(10), 1263-1276.

An, M. A., & Han, S. L. (2020). Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment. Journal of Business Research, 120, 389-397.

Arıca, R., Kodas, B., Cobanoglu, C., Parvez, M. O., Ongsakul, V., & Della Corte, V. (2023). The role of trust in tourists’ motivation to participate in co-creation. Tourism Review.

Chen, L., Halepoto, H., Liu, C., Yan, X., & Qiu, L. (2022). Research on influencing mechanism of fashion brand image value creation based on consumer value co-creation and experiential value perception theory. Sustainability, 14(13), 7524.

Chen, T., Drennan, J., Andrews, L., & Hollebeek, L. D. (2018). User experience sharing: Understanding customer initiation of value co-creation in online communities. European Journal of Marketing, 52(5/6), 1154-1184.

Choi, D., Chung, C. Y., & Young, J. (2019). Sustainable online shopping logistics for customer satisfaction and repeat purchasing behavior: Evidence from China. Sustainability, 11(20), 5626.

Choi, E., & Lee, K. C. (2019). Effect of trust in domain-specific information of safety, brand loyalty, and perceived value for cosmetics on purchase intentions in mobile e-commerce context. Sustainability, 11(22), 6257.

Daskou, S., Masouras, A., & Athanasoula Reppa, A. (2022). Service-Dominant Logic: The Road Map to Value Co-Creation in Place Marketing. In Business Development and Economic Governance in Southeastern Europe: 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021 (pp. 369-382). Cham: Springer International Publishing.

De Almeida, S. O., Scaraboto, D., dos Santos Fleck, J. P., & Dalmoro, M. (2018). Seriously engaged consumers: Navigating between work and play in online brand communities. Journal of Interactive Marketing, 44(1), 29-42.

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168.

Foroudi, P., Yu, Q., Gupta, S., & Foroudi, M. M. (2019). Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138, 218-227.

González-Mansilla, O. L., Serra-Cantallops, A., & Berenguer-Contrí, G. (2023). Effect of value co-creation on customer satisfaction: The mediating role of brand equity. Journal of Hospitality Marketing & Management, 32(2), 242-263.

Heinonen, K., Campbell, C., & Ferguson, S. L. (2019). Strategies for creating value through individual and collective customer experiences. Business Horizons, 62(1), 95-104.

Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. Journal of Interactive Marketing, 33(1), 13-26.

Jiang, X., Kim, A., Kim, K., Yang, Q., García-Fernández, J., & Zhang, J. J. (2021). Motivational antecedents, value co-creation process, and behavioral consequences in participatory sport tourism. Sustainability, 13(17), 9916.

Jiang, X., Mastromartino, B., Yang, Q., Zhang, J., & Zhang, J. J. (2023). Influence of consumer interaction and community relationships on value co-creation willingness: A mediation model of chinese sports brands. Sustainability, 15(1), 115. 

Jin, C. H. (2018). The effects of creating shared value (CSV) on the consumer self–brand connection: Perspective of sustainable development. Corporate Social Responsibility and Environmental Management, 25(6), 1246-1257. 

Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management, 39, 169-185. 

Mandolfo, M., Chen, S., & Noci, G. (2020). Co-creation in new product development: Which drivers of consumer participation? International Journal of Engineering Business Management, 12, 1847979020913764.

Martínez-Cañas, R., Ruiz-Palomino, P., Linuesa-Langreo, J., & Blázquez-Resino, J. J. (2016). Consumer participation in co-creation: an enlightening model of causes and effects based on ethical values and transcendent motives. Frontiers in psychology, 7, 793.

Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89.

Nazari, R., Moshkelgosha, E., & Loghmani, M. (2023). Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model. Sports Business Journal, 3(4), 49-69.

Opata, C. N., Xiao, W., Nusenu, A. A., Tetteh, S., and Asante Boadi, E. (2021). The impact of value co-creation on satisfaction and loyalty: the moderating effect of price fairness (empirical study of automobile customers in Ghana). Total Qual. Manag. Bus. Excell. 32, 1167–1181. 

Parrish, B., Heptonstall, P., Gross, R., & Sovacool, B. K. (2020). A systematic review of motivations, enablers and barriers for consumer engagement with residential demand response. Energy Policy, 138, 111221.

Quach, S., Shao, W., Ross, M., & Thaichon, P. (2020). Customer engagement and co-created value in social media. Marketing Intelligence & Planning, 38(6), 730-744.

Ramaswamy, V., & Ozcan, K. (2020). The “Interacted” actor in platformed networks: theorizing practices of managerial experience value co-creation. Journal of Business & Industrial Marketing, 35(7), 1165-1178.

Ranjan, K. R., & Read, S. (2016). Value co-creation: concept and measurement. Journal of the academy of marketing science, 44, 290-315.

Ravazzani, S., & Hazée, S. (2022). Value co-creation through social media: A multistakeholder, communication perspective. Journal of Service Management, 33(4/5), 589-600.

Roy, S. K., Singh, G., Hatton, C., Dey, B., Ameen, N., & Kumar, S. (2023). Customers’ motives to co-create in smart services interactions. Electronic Commerce Research, 23(3), 1367-1400.

Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. doi:10.1016/j.jairtraman.2017.09.014

Sharma, D. R., & Singh, B. (2023). Understanding the relationship between customer satisfaction, customer engagement and repeat purchase behaviour. Vision, 27(4), 449-457.

Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2020). A dynamic framework for managing customer engagement on social media. Journal of Business Research, 121, 567-577.

Tajvidi, M., Richard, M. O., Wang, Y., & Hajli, N. (2020). Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research, 121, 476-486.

Tajvidi, M., Wang, Y., Hajli, N., & Love, P. E. (2021). Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior, 115, 105238.

Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.

Vlachvei, A., Notta, O., & Koronaki, E. (2022). Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands. Journal of Research in Interactive Marketing, 16(4), 615-632.

Wang, K., Tai, J. C., & Hu, H. F. (2023). Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective. Information Processing & Management, 60(1), 103136.

Wang, X., Tajvidi, M., Lin, X., & Hajli, N. (2020). Towards an ethical and trustworthy social commerce community for brand value co-creation: A trust-commitment perspective. Journal of Business Ethics, 167, 137-152.

Wang, X., Wang, Y., Lin, X., & Abdullat, A. (2021). The dual concept of consumer value in social media brand community: A trust transfer perspective. International Journal of Information Management, 59, 102319. 

 

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