مدل سازی تحول انگاره ارتباطات بازاریابی یکپارچه در صنعت خودروسازی ایران،

 

Ang, L. (2021). Principles of integrated marketing communications. Cambridge University Press. 

Blue, D., & Baffour-Awuah, E. (2020). Systems for Customer Relationship Management and its Challenges. International Journal, 9(1.2).

Butkouskaya, V., & Llonch-Andreu, J. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science. 

Camilleri, M. A. (2018). Travel marketing, tourism economics and the airline product. Springer.

Candelo, E. (2019). The First Paradigm: Mass Production and Mass Marketing. In Marketing Innovations in the Automotive Industry (pp. 9-16). Springer, Cham.

Čikošev, T. C. (2019). Development and implementation of the integrated marketing communications concept. Economic Analysis, 52(1), 36-47.

Coffie, S., Bosah, G., & Abdul-Hamid, I. K. (2019). Marketing Communications in Emerging Economies, Volume II.

Gabrielli, V., & Balboni, B. (2010). SME practice towards integrated marketing communications. Marketing Intelligence & Planning.

Guba, E. G., & Lincoln, Y. S. (1994). Competing paradigms in qualitative research. Handbook of qualitative research, 2(163-194), 105.

Hamdani, Y., & Prihantoro, E. (2020). Effect of Integrated Marketing Communication on Brand Equity (Case Study of Toyota Calya Cars In Pt. Hasjrat Abadi Gorontalo Branch).

Hassanzadeh, N., Hamidizadeh, M., Gharache, M., & Hajipour, B. (2021). Identify and design an integrated marketing configuration pattern. Journal of Strategic Management Studies, 12(47), 91-122.

Hewett, K., & Lemon, L. L. (2019). A process view of the role of integrated marketing communications during brand crises. Qualitative Market Research: An International Journal.

Hoe, L. C., & Mansori, S. (2018). The effects of product quality on customer satisfaction and loyalty: Evidence from Malaysian engineering industry. International Journal of Industrial Marketing, 3(1), 20. 

Igyuve, A., & Sarki, R.S. (2019). Development of integrated marketing in the SME industry in Nigeria, a paradigm for understanding marketing changes. International Journal of Social Sciences and Management Review 2, 49-60. 

Izadparast, L., Esmaeili, M., & Manouchehri, J. (2019). The role of integrated marketing communications (IMC) in consumer buying behavior in sports books in Iran. Applied Research in Sport Management, 7(4), 11-20.

Juanamasta, I. G., Wati, N. M. N., Hendrawati, E., Wahyuni, W., Pramudianti, M., Wisnujati, N. S., … & Umanailo, M. C. B. (2019). The role of customer service through customer relationship management (Crm) to increase customer loyalty and good image. International Journal of Scientific and Technology Research, 8(10), 2004-2007.

Jiang, P., Hu, Y. C., Yen, G. F., & Tsao, S. J. (2018). Green supplier selection for sustainable development of the automotive industry using grey decision‐making. Sustainable Development, 26(6), 890-903.

Juska, J. M. (2021). Integrated marketing communication: advertising and promotion in a digital world. Routledge.

Klepek, M., & Starzyczná, H. (2018). Marketing communication model for social networks. Journal of Business Economics and Management, 19(3), 500-520.

Kumar, M., & Mamgain, P. (2021). Influences of Social Media in Virtual Paradigms for Z-Gen Shopping and Integrated Marketing Communication (IMC). The Journal of Oriental Research Madras, 23, 275-288.

Laurie, S., & Mortimer, K. (2019). How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship. Journal of Marketing Management, 35(3-4), 231-252.

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.

Muhammedrisaevna, T. M. S., Bayazovna, G. N., & Kakhramonovna, D. A. (2020). Goal and objectives of integrated marketing communications. Economics, (2 (45)).

Muldoon, J. (2020). Henry Ford and his legacy: an American Prometheus. The Palgrave Handbook of Management History, 521-544.

Ots, M., & Nyilasy, G. (2017). Just doing it: theorising integrated marketing communications (IMC) practices. European Journal of Marketing.

Pavenkov, O., & Rubtcova, M. (2019). Use of Integrated Marketing Communications in Promotion of Higher Education Institutions in Russia. In International Conference on Sustainable Development ICSD.

Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing.

Pimentel, P. C., Gomes, P. M. L., & Didonet, S. R. (2021). Dealing with Integrated Marketing Communications’ Paradoxes in Social Ventures. Journal of Nonprofit & Public Sector Marketing, 1-37.

Prasertwong, N., & Wongsansukcharoen, J. (2021). Customer Relationship Management and Innovation Capability Affecting Organizational Performance in Automotive Parts Industry, Eastern Economic Corridor (Doctoral dissertation, Kasetsart University).

Priyo, J. S., Mohamad, B., & Adetunji, R. R. (2019). An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industry. International Journal of Supply Chain Management, 8(1), 653-663.

Rangriz, H., & Bayrami Shahrivar, Z. (2019). The impact of E-CRM on customer loyalty using data mining techniques. BI Management Studies, 7(27), 175-205.

Schultz, D. E. (2020). From Advertising to Integrated Marketing Communications. In A Reader in Marketing Communications (pp. 10-40). Routledge.

Tairova, M. S. M., Giyazova, N. B., & Dustova, A. K. (2020). Goal and objectives of integrated marketing communications. Economics, (2), 5-7.

Vernuccio, M., & Ceccotti, F. (2015). Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision. European Management Journal, 33(6), 438-449.

Vora, A.H. (2018). Advertising and Integrated Marketing Communications Program- A Paradigm Shift for Bank  A Case Study of Indusind Bank. International Journal of Advanced Research in Management and Social Sciences 7, 1-13.

 

 

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