بازنماییِ تصاویر ذهنی مصرف‌کنندگان در انتخاب برندهای ایرانی

 

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Keller, V. G., Desai, K. K., Talukdar, D., & Inman, J. J., (2018). Shopper Marketing Moderators of the Brand Equity–Behavioral Loyalty Relationship. Journal of Business Research, 85, 91-104.

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Kim, S. S., Choe, J. Y. J., & Petrick, J. F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing & Management, 9(6), 320-329.

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Li, J. Hao, H. & Huang, M. (2017). Empirical Study on Chinese Brand Concept in the Mind of the Foreigner Based on BCM Technology. In 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR), Atlantis Press.

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Muzhar, A., & Santoso, B. & Rusdan (2018). The effect of halal label on brand image and its impact on consumer purchase decisions, The International Journal of Business & Management, 6(2), 2321-8916.

Ohnemus, L. (2009), "Consumer Branding: a Financial Burder for Shareholders? Business Horizons, 52, 159-160.

Ozretic-Dosen, D., Skare, V., & Krupka, Z. (2007). Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product. Journal of Business Research, 60 (2), 130-136.

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Šapić, S., Kocić, M., & Radaković, K. (2019). The Effect of a Product's Country of Origin on the Customer Loyalty Creation Process. TEME, 1297-1317.

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Sudaryanto, S., Imam, S., Anifatul, H., Jaloni, P., & Taskiya, L. U. (2021). Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia. Innovative Marketing, 17(1), 130-142.

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