تعیین سطح ادراک اخلاقی بودن افزایش قیمت دردوره بحران ارزی (مقایسه برندهای داخلی و خارجی)

 

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Dutta, S., Yaprak, A. and  Grewal, D. (2017). Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information. Journal of Business Research. 75, 37-45.  

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